Kelli Masters is the Founder and President of KMM Sports, a full-service sports management company. Since 2005, Kelli has represented players in the National Football League as an NFLPA Certified Contract Advisor She has also practiced business litigation and non-profit organization law since 2000 with the law firm of Fellers, Snider, Blankenship, Bailey & Tippens, P.C. She was a Partner/Shareholder from 2005 until 2012, when she took an Of Counsel position with the firm.
As a sports agent, Kelli manages the careers of professional athletes by providing guidance through the draft process, contract negotiation, branding and marketing, legal and business services, and personal/professional development. She is well known for her thorough and relentless pursuit of opportunities for her clients, as well as her refreshingly sincere demeanor. She and KMM have been featured in the New York Times, the Wall Street Journal, Southern Living Magazine, Marie Claire Magazine, Huffington Post and more. Bleacher Report recognized Kelli as one of the 25 Most Influential Women in Sports worldwide.
Kelli brings her passion and experience to InitiativeOne’s Transformation in Sports Leadership.